Case studies

Evidence from complex business problems.

Selected examples from past work, showing how rigorous analysis, stakeholder alignment and practical implementation produced measurable outcomes.

$60Mestimated annual savings

$100M+growth opportunities identified

$600M+portfolio optimized

237%marketplace growth

20%forecast accuracy improvement

800+hours automated

Selected results from past work.

Revenue performance

Correcting product valuation across a global portfolio

The challenge

Incorrect valuation logic was influencing pricing, portfolio allocation and performance decisions. The issue was technically complex and culturally difficult: the existing system was widely trusted, while country managers were already pushing back on its outputs.

The response

Historical records were examined to isolate discrepancies, business managers were interviewed to understand the operational impact, and SQL analysis combined data from multiple teams into one evidence base. Cross-functional workshops then aligned product, engineering, data science and business leaders on the root causes and the replacement process.

The outcome

The work led to logic changes in eight key product lines, portfolio reallocation across more than 80 countries and corrected performance compensation for more than 200 country managers. Estimated annual savings were $60M.

Growth strategy

Building a high-growth, low-CAC sales channel

The challenge

The company was projected to miss sales targets, putting future investment rounds at risk. The prevailing view blamed late-stage conversion, but the data pointed to an insufficient and expensive pipeline at the top of the funnel.

The response

An automated acquisition channel was designed from the ground up. RPA bots running on AWS gathered and qualified lead data, geographic routing improved field efficiency, and the resulting opportunities were integrated into the CRM and handed to sales teams through a defined process.

The outcome

Within three months, the channel became the company’s largest source of new leads, its second-highest converting channel and its lowest-cost channel. Lead sourcing cost was more than 90% below the equivalent manual approach, contributing to 80% user growth and market leadership by user base.

Operating performance

Reducing operational escalations through better self-service

The challenge

A central product team was overwhelmed by routine escalations. The work reduced capacity for higher-value priorities and hurt morale, but the organization lacked the reporting needed to distinguish genuine product issues from questions that regional teams could answer themselves.

The response

CRM reporting was expanded to reveal the drivers of demand. A quarter-end analysis showed that 85% of requests could be self-served. Regional training, quick guides, query links, dashboards and a network of escalation champions then gave each market the tools and accountability to handle common issues.

The outcome

Escalations fell by 70%. The central team received a much higher proportion of genuine product issues, while regional teams gained faster access to product value, eligibility, ticket status and target information.

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